behind the scenes
Who Am i ?
digital project manager
Based in Paris, I am specialized in SaaS, IT and AdTech. I have multiple HubSpot certifications.
My main mission is to advise my clients throughout the development of their Inbound Marketing strategy : Attract, Convert, Close and Delight.
MY CLIENTS OBJECTIVES
Attracting a qualified traffic
The key is to attract the traffic that is the most suitable to purchase your product or solution. What are the strategies to target ideal potencial customers ?
Generating more leads
Lead generation encompasses a wide range of tactics, campaigns, and strategies. What are the tools to enable lead generation?
Generating traffic and getting leads is great, but how do you convert visitors into clients and increase revenue ?
Becoming leaders in their field
Online visibility is now one of the key factor to beat competition. So, how to rank first ?
TECHNICAL ADVISE ON DIGITAL STRATEGIES
Overall Inbound Strategy
- Defining objectives on the short, middle and long terms
- Elaborating the client persona through interviews, research and studies
- Defining the buyer’s journey
- Consulting in Webmarketing : Adwords, Emails, SEO, etc.
- Hubspot Setup
- Creation of the editorial planning (Clusters, keywords, Persona, Buyer’s Journey)
- Editorial management : Creation of editor briefs / Copywriting
- Content uploading after conducting Web and SEO optimizations
- Premium Downloable content creation : offers, webinars, checklists, whitepapers, etc.
- Audits & Research : SEO Semantic search, competitors audits, gathering and analysing of the existing assests
- Implementation of the SEO strategy and creation of the internal meshing
Implementing co-marketing, co-creation and backlinking strategies
Lead Generation Strategy
- Creation of Call-To-Action
- Creation of Landing Pages & Thank You Pages
- Creation of email workflows
- Monitoring of the KPIs and optimization of the assets accordingly
Analytics & Customer training
- Monthly, half-yearly and annual reporting
- Strategic reviews and recommendations
- Hubspot software training
- Blogging and SEO training
Social Media Strategy for Inbound Marketing
- Editorial strategy creation and scheduling
- Writing posts on social networks (Facebook, Twitter, LinkedIn) according to strategic and organizational constraints
The Inbound Platform Every Inbound Marketing Agency Uses
I Am Hubspot Certified
You’ll get insights and recommendations on how to use hubspot and how to make the best of it!