The best tools for a successful SEO strategy

For most websites, Google is the most important source of visitors. No matter how important social networks can be for a site, SEO is the most important factor for a site’s growth. Not following SEO best practices, or not doing SEO at all, can be detrimental to your site’s performance. SEO can be quite technical and tricky, and we decided today to share with you our best tools for SEO.

We previously introduced our best free tools for Inbound Marketing. Discover in this article the tools you can leverage for your SEO strategy. 

How Does SEO Work?

Search Engine Optimization involves creating valuable, user-friendly, and highly informative content that will help the users search immediately on the internet. 

Making your website mobile-friendly and providing it a better logical structure comes under SEO. Backlinking, a quest to receive links to your website from websites with high domain authority is an important part of SEO.

So, when a user conducts a Google search for a particular keyword of your niche, you want your website to rank on top of your competitors.

The Best Tools for SEO Analysis

A lot of SEO tools are available online but you must be vigilant in selecting the best ones as part of your inbound marketing strategies.

To make it easier for you to rank in search engine results pages (SERPs), below are the best tools for SEO analysis.



Cost: Lite $99 , Standard $179 , Advanced $399 , Agency $999 monthly

AHREFS is one of the most popular digital marketing analysis tools used for preparing audit reports, backlink analysis, URL rankings, competitive analysis, and many more. It is used extensively for SEO analysis.

As a Digital Marketer or an SEO Expert, you’ll find Ahrefs’ toolset powerful yet easy to master. From links to anchors as well as the strength of the backlinks, Ahrefs reveals them all in an instant. 

Users can also monitor backlinks and follow their growth over time and deploy smart filters and advanced reporting features to quickly discover relevant data.

Google Search Console

google search console

Cost: Free

Google Search Console is a free service from Google that helps you monitor and troubleshoot your website’s appearance in their search results. Use it to find and fix technical errors, submit sitemaps, see backlinks, and more. 

It is a suite of helpful SEO tools that aid the users to identify duplicate metadata, the number of indexed pages, security issues, and much more to achieve your goals and rank better.

Using the Search Console can help you understand why your site is performing well (or poorly) in the organic results. Search Console makes sure that Google has access to your content, helps you monitor spam issues to keep your site clean, can help you submit new content to crawl, and allows you to remove old content.



Cost: Pro $59.99, Premium $179.99 monthly 

WooRank is a super-fast, super easy-to-use SEO audit and digital marketing tool. It looks at your site through Google’s eyes and generates an instant audit of your site’s technical, on-page, and off-page SEO.

It is a tool that helps you keep your website on top of the game through powerful and effective features. This includes a Competitive Analysis tool in which you will know what your competitors are up to and it will allow you to track down their keywords, and adapt your strategy.



Cost: Pro $99.95, Guru $199.95, Business $399.95 monthly

One of the most apparent benefits of using SEMrush is the possibility to efficiently research keywords. SEMrush will allow you to quickly identify keyword phrases that will bring you traffic to your website. Also, it will help you find related keywords that are associated with particular root words.

Well, SEMrush is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities, and lots more. SEMrush is trusted by internet marketers all over the world. It is also used by a number of businesses, big and small.

Analytics report from SEMRush helps you to better understand the website’s traffic, search data, or even your competitor’s website. It allows you to compare domains and keywords you are trying to rank for.



Cost: Basic $49.00, Premium $69.00, Agency $129.00 monthly

KWFinder is a great SEO tool when it comes to finding the best keywords and run analysis reports on backlinks and SERP.

One of the greatest features that KWFinder provides is it helps the users to find long-tail keywords that have a lower level of competition.

The Rank Tracker tool easily determines your website’s ranking and also tracks your improvement based on the key metrics.

It also suggests a ton of keyword ideas which you can use and make your website to rank for.

Yoast SEO

Yoast SEO

Cost: Free but can opt-in to the premium $59 monthly

Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re an SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search-engine-friendly as possible.

Without the need for user intervention, Yoast SEO solves a lot of technical SEO issues that your site might otherwise suffer from. Every site that wants to be found in search engines benefits from these features. Every site needs them. That’s why these hiddenfeatures do not need settings



Cost: 30-day Free Trial, Standard $99, Medium $149, Large $249, Premium $599 monthly

Moz is an SEO powerhouse – keyword recommendations, site crawls, performance sights, and what not – you get it all on Moz. Its chat portal is highly advanced as it provides an insightful response to every question asked.

Moz’s SEO tool improves business as it provides increased transparency. Comparing your website to competitors on the basis of traffic and optimization has never been so easy.

The online world raves about how Moz always keeps itself up-to-date with the latest Google algorithm changes.



Cost: Basic $39, Professional $39/1st month then $78/month thereafter, Team $299 monthly

SpyFu is a keyword research and competitive intelligence tool that is used by digital marketers to improve their performance in an online search. More specifically, SpyFu can be used to identify the most profitable search terms in your competitors’ paid and organic search campaigns. 

While other software solutions offer similar functionality, SpyFu is one of the only tools to specialize in this form of competitive analysis, or “spying”.

It is excellent keyword research and competitive intelligence tool that is ideal for businesses on a budget looking to improve their performance in an online search. The primary benefit of SpyFu is to better understand the online marketing tactics used by your competitors.

Answer the Public

Answer the Public

Cost: Free

Answer The Public is a keyword tool that visualizes search questions and suggested autocomplete searches in an image called a search cloud. 

It listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and questions people are asking around your keyword. It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products, and services.

It also allows you to get to know your audience and what keeps them up at night. It helps you target your keyword research. It helps you optimize for long-tail key phrases. It helps you answer questions that can get you into Google’s featured snippets.

Google Trends

Google Trends

Cost: Free

Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic which can be invaluable at any stage of a business’s growth. 

Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest.

If you are not sure which SEO keywords are the ones for you, this is the best SEO tool to use.



Cost: Free

Siteliner is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings:

  • Duplicate Content – lowers your site’s search engine rankings, reducing the traffic to your site. Siteliner systematically checks your site for internal duplicate content, highlighting it on each page, intelligently excluding common content such as menus and navigation.
  • Broken Links – it can damage your site’s user experience and lower your site’s search engine rankings. Siteliner checks all internal links on your site to ensure they are working and highlight the broken links so you can fix them easily.
  • Page Power – Siteliner identifies the pages that are most prominent to search engines as they crawl through your site based on the link patterns between your pages.
  • Reports – Siteliner crawls and analyzes the pages on your site, revealing key information about each page. Siteliner provides a standard XML Sitemap for your site, as well as a more detailed Siteliner Report.

The basic, free version of Siteliner allows users to scan up to 250 pages—which is likely enough for small websites or blogs. Siteliner also has several features inside one free tool. You don’t need one tool to check for broken links and another to scan for duplicate content.

Screaming Frog SEO Spider

Screaming Frog SEO Spider

Cost: Free but can opt-in to premium at £149.00 yearly

The Screaming Frog SEO Spider is a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues. Download & crawl 500 URLs for free, or buy a license to remove the limit & access advanced features.

The tool also allows you to check for pages with missing title tags, duplicated meta tags, tags of the wrong length, as well as check the number of links placed on each page.

One of the most attractive features of SEO Spider is its ability to perform a quick search of URLs, as well as crawl your site to check for broken pages. This saves you the trouble of manually clicking each link to rule out ‘404 errors’.  



Cost: Lite $49.99, Pro $99.99, API $399.99 monthly

The Majestic SEO tool is one of the oldest SEO tools available today.

The tools main focus is on backlinks, which represent links between one website and another. This has a significant influence on SEO performance and as such, Majestic has a huge amount of backlink data.

Users can search both a ‘Fresh Index’ which is crawled and updated throughout the day, in addition to a ‘Historic Index’ which has been praised online for its lightning retrieval speed. One of the most popular features is the ‘Majestic Million’ which displays a ranking of the top 1 million websites.



Cost: Free

Ubersuggest, developed by Neil Patel, is a keyword finder tool that helps you identify keywords and also the search intent behind them by sho.wing the top ranking SERPs for them.

From short to long-tail phrases, you can find the right terms to use on your website with hundreds of suggestions from this free great keyword tool. The metrics they include in their report are keyword volume, competition, CPC, and seasonal trends.

Great for both organic, SEO and paid, PPC teams this tool can help determine if a keyword is worth targeting and how competitive it is.



Cost: Free

SEOquake is one of the most popular toolbar extension. It allows you to view multiple search engine parameters on the fly and save and compare them with the results obtained for other projects. 

Although the icons and numbers that SEOquake yields might be unintelligible to the uninformed user, skilled optimizers will appreciate the wealth of detail this add-on provides. 

Gauge details about the number of visitors and their country, get a site’s traffic history trended on a graph, and more. The toolbar includes buttons for a site’s Google index update, backlinks, SEMRush ranking, Facebook likes, Bing index, Alexa ranks, web archive age, and a link to the Whois page. 

There’s also a useful cheat sheet and diagnostics page to have a bird’s view of potential issues (or opportunities) affecting a particular page or site.

Cora SEO Software

Cora SEO Software

Cost: $250 per month

If you’re looking for a more advanced SEO tool, you might want to check out CORA. If you’re looking for an advanced SEO site audit, they don’t come cheap but they’re about as comprehensive as they get. 

Cora checks 2040 different factors from the top 100 search results for your chosen keyword. By analyzing real live data for both on-page and off-page elements it is possible to see which elements correlate and therefore are ranking factors. 

Cora will provide you with a road map and shows you where your deficits are. The report will also let you know if you are over-optimized in any section.

This is the type of SEO tool you’ll be using to better understand areas of weakness and opportunity for your website.



Cost: Lite $69, Standard $149, Advanced $299, Enterprise $499 monthly

Serpstat is a growth-hacking platform for SEO, PPC, and content marketing goals. If you’re looking for an affordable all-in-one tool to solve SEO tasks, analyze competitors, and manage your team, Serpstat will be a great choice. 

Many experts are now switching to the tool, as it has collected keyword and competitor analysis data for all the Google regions in the world. Moreover, Serpstat is known for its unique features. 

The most popular one is a Missing Keywords feature, which identifies the keywords that your competitors are ranking for in the top-10 search results, and you aren’t.



Cost: Free

FATRANK is the most reliable user-friendly app and Chrome Extension for SEO ranking checking and tracking keyword rankings across multiple websites in the Google search engine. 

Designed for SEO professionals, our SEO keyword rank checker app will allow you to add multiple websites, unlimited keywords, and track your ranking positions in any country. 

The Google Chrome keyword rank checker extension will allow you to instantly check where the website ranks in any Google country for the keyword you enter. With both the FATRANK apps and Chrome Extension you’ll be able to download CSV reports at any time.



Cost: Starter $24, Group $99, Professional $299, Custom $999 monthly

BuzzStream might be the most inexpensive way to manage your outreach to the people who can provide inbound links to your website.

Although backlinks to your website are critical to ranking well on Google, the outreach you do while link building can feel a lot like cold calling. BuzzStream makes it easy to research the appropriate people, come up with effective email messages, and track who’s accepted each link request. 

BuzzStream helps you identify candidates for outreach based on their industry and how engaged they are across various social networks — so you know who will be most receptive to your backlink request and boost your ranking on Google.



Cost: Webmaster $14.90, Advanced $24.90, Pro $49.90, Agency $99.90, Agency XL $153.90 monthly

The best way to understand the performance of your off-page SEO is by having a good overview of your backlinks. Linkody allows you to discover, track, analyze, and disavow backlinks all from an easy-to-use interface.

Aside from that, the tool checks your links 24/7 and informs you of any change so you can take immediate action in case a link is lost or broken.

Another feature of Linkody is its ability to “spy” on your competitors’ backlinks. Simply enter the URL of your competitor and let the tool do pull all the links and metrics. The information returned will help you discover niche-relevant, high-quality backlink opportunities for your brand.

The tool gives you useful insights for the most important metrics when it comes to backlink trackings, such as the ‘rel’ attribute, Google indexation status, the website’s Domain Authority, Spam Score, Alexa rank, and a lot more.

Furthermore, you are able to create white-label reports that can be shared with your team and/or clients to get a better idea of your backlink distribution and your link building progress.


The best SEO tools on this list will definitely help you better understand how you can improve your website’s optimization but they won’t do the work for you. But aside from those tools provided, you must also put in the work to get the results you want. That means producing content that’s SEO optimized, rewriting all your manufacturer descriptions, and turning them into something that suits your niche and taking what you’ve learned from these SEO tools and making adjustments. 

If you’re on a budget, most of these tools have free features or trials you can play around with. 

Try them out. 

These best SEO tools might get you closer to your desired goals in your businesses. With these, your Inbound Marketing strategies would be elevated to success.

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