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Purpose
Company's Culture
Lucile

Simon Sinek, “Purpose” and The Golden Circle

A few years ago, as I started my career in Marketing (as an intern !), I read my first book about business and entrepreneurship : “Start with Why” from Simon Sinek.  This book absolutely drove my set of mind, how to do the right things for my career, on how

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survey
Customer success
Lucile

Surveys : The best way to identify the needs of your prospects

It’s great to have a project in mind, whether it is launching an e-commerce, writing a blog or creating a YouTube channel. However, having a goal and succeeding is even better, right ? You believe you’ve come up with a revolutionary idea? That your website is great and you’ll be

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Customer Acquisition Strategies
Lead Generation
Lucile

5 Proven Customer Acquisition Strategies

If you presently head a startup or are taking into consideration growing one inside the near future, it’s far vital that you learn as a lot as feasible about customer acquisition strategies. In the start, the sizeable majority of startups battle drastically to locate clients. This is due to the

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Inbound marketing customer success
Customer success
Lucile

5 Customer Success tactics you definitely should put into action

70% of a success developing agencies say that consumer fulfillment is very crucial to them. Only 49% of stagnant or declining businesses say the same. It’s clean which you must be fostering an emphasis on client fulfillment if you want your organization to be successful. But the nice manner to

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email marketing
Email Marketing
Lucile

10 tips to Running a Successful Emаіl Marketing Campaign

Email marketing is growing in popularity. However to be successful in today’s business climate and to reach the more savvy recipients it is essential to understand the dynamics of email marketing – from spam filters, content creation that inspires, HTML presentation, the ability to test and track, group segmentation and

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Inbound Marketing
Lucile

The 50+ Best (Almost) Free Tools For Your Inbound Marketing Strategy

No company is exempt from sales challenges. Even the most high-performing sales teams face impediments in developing buyer relationships and effectively communicating with prospects and customers. What sets successful companies apart is their ability to strategically overcome these sales challenges. They have marketing and sales teams who work together, and

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Inbound Marketing
Lead Generation
Lucile

Inbound marketing: A step by step guide

Inbound marketing is the process of attracting people to a firm in an organic and natural way.  We make use of ads and promotional content for traditional marketing of any product or service, but the inbound marketing strategy doesn’t focus on such methods. All that is important in inbound marketing

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seo inbound marketing
Inbound Marketing
Lucile

Why you should incorporate SEO into your inbound Marketing Strategy

In Digital Marketing, Search Engine Optimization (SEO) and Inbound Marketing are different in terms of its importance but are complementary to each other. Inbound Marketing can’t be effective as it can be without SEO since it is the beacon that allows internet users to head out onto the web ocean

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search engine inbound marketing
Inbound Marketing
Lucile

How effective is inbound marketing and how does it work ?

  Inbound marketing is a technique used by any business for attracting customers. They do this through the creation of relevant content combined with suitable experience. Outbound marketing differs from it in the sense that it causes interruption through some content which the users do not need. The content strategy

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