No company is exempt from sales challenges. Even the most high-performing sales teams face impediments in developing buyer relationships and effectively communicating with prospects and customers.
What sets successful companies apart is their ability to strategically overcome these sales challenges. They have marketing and sales teams who work together, and they have shared goals, KPIs and metrics.
To make it successful in reaching out to prospects without any sweat falling in your face, we’ve come out to these free tools that can help you in the following areas:
- Lead Generation
- Email Automation
- Search Engine Optimization (SEO)
- A/B Testing
- Content & Social Media Management
Take a closer look at the FREE available tools for Inbound Marketing that can be very beneficial to your business.
LEAD GENERATION TOOLS
In inbound marketing, lead generation plays a vital role in sales conversion. This is the deep process of hooking prospects and leads them to a perfectly crafted offer. This process might take longer but with these free tools, your life in generating leads will be much easier.
Let me guide you to these Free Lead Generation Tools that you can use to magnetize those lurking and hard-to-get prospects.
This is a set of tools that help automate your website’s growth and grow your all-important email list. These tools are among the best marketing and email capture tools in the market that are designed to increase your newsletter signups, grow your site’s traffic, and boost your social velocity.
MobileMonkey is the only platform that allows marketers to make Facebook ad bots, SMS bots, and native web chatbots in one place.
It is the easiest solution to extract leads from Linkedin. In a few seconds, you can find email addresses and launch your email prospecting project.
You can also add this extension to your chrome browser.
This is an easy-peasy tool that helps you find emails of your leads through LinkedIn profile URL, company name, industry, website, and much more.
This is an influencer marketing tool that helps businesses and marketers reach journalists who are looking for sources for their upcoming stories. The system crawls Twitter seeking out journalists who are tweeting out requests for sources to contact them
A tool to navigate your social data, making you more productive personally and professionally. It scrapes the web to find any individual’s Twitter and Facebook data and adds it to their Linkedin profile.
It is a tool widely used to search for email addresses of professionals in millions of companies worldwide.
It is a service for a website that lets you design messages for your visitors. Hello Bar is a great tool to attract your customers. If the bar displays text that people are likely to click on, it can dramatically increase your visitor’s on-site time as well as the interlinking of the pages.
It is a tool that calls itself “all-in-one”, as it includes both analytics and the collection of feedback from users. The highlight of Hotjar is that it combines, on a single platform, a range of essential analytical functionalities with user feedback tools. By combining both Analysis and Feedback tools, Hotjar gives you the ‘big picture’ of how to improve your site’s user experience and performance/conversion rates.
Hunter lets you find email addresses in seconds and connect with the people that matter for your business.
It is a website visitor tracking software that helps businesses generate leads from web analytics. Leadfeeder shows you the companies visiting your website, how they found you and what they’re interested in.
Unbounce is a landing page builder and platform that generates more leads, sales, and customers. It helps you convert more traffic, more often, with all the customization you need.
EMAIL AUTOMATION TOOLS
Email expedites the exchange of information, removes global barriers, keeps communication costs low and allows business people the flexibility to access their messages from anywhere in the world.
With the use of email automation tools, it is now easier and more efficient to increase brand awareness through different email sequences that don’t need intervention. It can easily nurture your leads and make them more receptive to your business.
We have gathered a full list of Free Email Automation Tools that you can use to take repetitive tasks off your to-do list and free up your time for other valuable tasks, such as responding to customer questions.
Klaviyo is an email marketing platform created for online businesses — featuring powerful email and SMS marketing automation. It gives marketers the tools to send more targeted emails to the right people at the right time and to understand the impact on purchases and other behaviors.
It is a full-stack automation platform. It includes marketing automation, communication automation, CRM application, service desk application and business automation stack designed for B2B companies.
A popular CRM solution that won our 2016 Expert’s Choice Award as well as the Great User Experience Award. It is a sales and marketing CRM for small businesses and e-tailers that helps to automate reporting and streamline workflow.
RevampCRM offers two products: CRM for Small Business and CRM for Shopify.
A totally free customer relationship management system with email broadcasting and sales automation capabilities. You can also automatically convert all incoming emails into leads inside Bitrix24.
OneSignal is the market leader in customer engagement, powering mobile push, web push, email, and in-app messages. It is multi-platform support that provides a single UI and API to deliver messages across various platforms such as iOS, Android, Amazon Fire, Windows Phone, Chrome Apps, and so on.
It is an all-in-one marketing platform that helps you manage and talk to your clients, customers, and other interested parties. Our approach to marketing focuses on healthy contact management practices, beautifully designed campaigns, and powerful data analysis. We’re here to help you become an expert marketer.
Search Engine Optimization or what we typically know as SEO is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. It refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
SEO tools investigate the potential of web pages for high placement on search engine ranking pages. They provide information on backlinks and keywords as well as insights into SEO competition on the Internet.
Below are the top Free SEO Tools that are nifty in making your business known virtually.
Google Keyword Planner
The Keyword Planner is an extension of Google AdWords that lets you know the number of monthly searches for an expression. This will give you ideas for keywords to use in your semantic cocoon and topics for your next blog post. You can also filter by city, region, country, and even by the language used. The free version gives a range of search volume, only the paid version will allow you to obtain precise data. To do this, you will need to launch a Google AdWords campaign.
It is a free SEO tool that helps you generate more new keyword ideas. Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
Answer The Public
AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and questions people are asking around your keyword.
It’s a goldmine of consumer insight you can use to create fresh, ultra-useful content, products and services. The kind your customers really want.
It is a free plugin for your browser that provides you with organic search data and essential SEO Metrics of a website at the click of a button. Researching the analytics of your competitor becomes easier with SEO Quake.
The Screaming Frog SEO Spider is a website crawler that allows you to crawl websites’ URLs to analyze & audit technical & onsite SEO. Download & crawl 500 URLs for free, or buy a license to remove the crawl limit & access advanced features.
SEO Tools for Excel
It runs as an add-on to Microsoft Excel and features some functions which are incredibly useful for everyday SEO tasks and allow you to grab information from websites quickly and without even leaving Excel!
It is an SEO tool that does your keyword research, tracks the keyword strategy used by your competition, runs an SEO audit of your blog, looks for backlinking opportunities and lots more.
SEOmonitor is a rank checker tool with forecasting capabilities that helps us (and many more agencies) to overcome challenges by making the most out of the available data, to develop better strategies, to react faster, and to create and deliver insightful reports. It tracks the daily ranking of the site. SEOmonitor helps in acquiring, managing, and retaining more customers visiting the website.
Page Speed Insights
It analyzes your site’s front-end performance and offers optimization suggestions. Providing your website a score between 0 to 100 points; a score of 85 or above indicating a well-performing page, this tool can give you some great insights into the performance of your website.
It is a free SaaS product that uses Google Autocomplete and other search engines to generate relevant long-tail keywords and related keywords for any topic.
The Moz link index is built by crawling and indexing links. Our crawler, Dotbot, is built on a machine-learning based model that is trained to start with high-value links to gain a better understanding of how Google rankings work and calculate metrics like Page and Domain Authority.
It is a free service that lets you explore your website, revealing key issues that affect your site’s quality and search engine rankings. It systematically checks your site for internal duplicate content, highlighting it on each page, intelligently excluding common content such as menus and navigation.
A/B TESTING TOOLS
A/B testing (also known as split testing or bucket testing) is a method of comparing two versions of a web page or app against each other to determine which one performs better.
In this process, it will now be easier for you to evaluate which version to focus on campaigning to your audiences. Provided below are the best Free A/B Testing Tools you can use to split test any marketing asset you have.
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time.
It is a free website optimization tool that helped online marketers and webmasters increase visitor conversion rates and overall visitor satisfaction by continually testing different combinations of website content.
Optimizely is the world’s leading progressive delivery & experimentation platform. Its technology provides A/B testing tools, in which two versions of a web page can be compared for performance and multivariate testing.
It is an A/B and multivariate testing software for boosting conversions on websites, responsive mobile sites, and applications that offer content personalization. It allows validating ideas to achieve organizational goals more efficiently and effectively.
CONTENT & SOCIAL MEDIA MANAGEMENT TOOLS
Creating content and sharing it in social media nowadays is a no-brainer since lots of Free Content & Social Media Management Tools are available online.
If your time is already booked with activities, you have nothing to worry about because these essential tools will cover you up and still make an updated sound on the social media arena.
Buzzsumo runs a search to quickly discover content ideas, uncover platform insights, identify passionate influencers and more. Use content insights to generate ideas, create high-performing content, monitor your performance and identify influencers.
LinkedIn SlideShare is an American hosting service for professional content including presentations, infographics, documents, and videos. Users can upload files privately or publicly in PowerPoint, Word, PDF, or OpenDocument format.
AddThis is a social bookmarking service that can be integrated into a website with the use of a web widget. Once the widget is added, visitors to the website can bookmark or share an item using a variety of services, such as Facebook, MySpace, Google Bookmarks, Pinterest, and Twitter.
It is an inbound marketing and sales software that helps companies attract visitors, convert leads and close customers. It will help you create compelling content, get it in front of the right people, and convert visitors into leads and leads into customers
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system, referred to within WordPress as Themes.
Grammarly is a useful tool that enables job seekers, writers and other professionals to proofread and edit their documents for grammar and spelling. It checks for more than 250 types of spelling, grammar and punctuation errors, and enhances vocabulary usage. This free writing app makes your article free of error with its automatic detector of incorrect spelling, grammar, and punctuation.
This tool allows you to create free graphics for your social media posts and content for free. Who says that artistic people can create designs that are worth saving? No worries for not-so-creative because Canva has got you covered.
It is a news aggregator application for various web browsers and mobile devices running iOS and Android. It compiles news feeds from a variety of online sources for the user to customize and share with others.
It is a simple tool that allows you to overlay your own custom message onto any piece of content, creating an opportunity for you to include a call-to-action with every link you share.
Elokenz is an auto-refilling queue which analyzes your content and decides which one to share next on each social media platform. Increase your social media traffic by reposting your most successful posts, forever.
Piktochart provides a library of icons, images, fonts, and other design tools. Icons and images are organized by subject, including education, entertainment, people, and shapes. Once completed, each infographic can be saved for future editing, and the finished product can be exported as a PNG, JPEG, or PDF file.
An online content marketing and lead generation solution that allows organizations to feature their experts and great leaders. It helps companies be more approachable by making their exports more visible online.
Tailwind is the #1 scheduler and analytics tool of Instagram and Pinterest. It is the smartest way to manage your presence across the visual web (Pinterest & Instagram) and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Education, Tribes, Hashtag Suggestions and more.
It allows message scheduling. One unique feature — Queue — automatically schedules posts for publishing based on pre-selected time frames. You can also customize posting times — up to 10 per day — for when your audience is most likely to see them. Queue automatically schedules messages.
Mention is a social media and web monitoring tool that provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real-time and in 42 languages. This tool can be accessed from a mobile app or the web-based app. It also enables brands and agencies to monitor the web, listen to their audience and manage social media.
It is one of many tools referred to as a “Social Media Management System” or tool. It helps you keep track and manage your many social network channels. It can enable you to monitor what people are saying about your brand and help you respond instantly.
Proof lets you easily personalize your website for every visitor to increase conversions. This will let your customers do the selling right for you.
It is the world’s leading conversational marketing platform. It helps businesses talk to their ideal customers when the customer wants to engage, instead of making them wait for later. It helps you generate more qualified leads through chatbots and conversations on your website.
Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.
The best thing about this tool is it also suggests the perfect moments to post based on follower activity – pretty neat!
Most digital marketers are doing multiple tasks and that’s the purpose of having these Free Productivity Tools that they can rely on while keeping their businesses on the go.
A software-as-a-service designed to improve team collaboration and work management. It helps teams manage projects and tasks in one tool. Teams can create projects, assign work to teammates, specify deadlines, and communicate about tasks directly in Asana.
Slack is an essential chat room for your whole company, designed to replace email as your primary method of communication and sharing. Its workspaces allow you to organize communications by channels for group discussions and allow for private messages to share information, files, and more all in one place.
LastPass is a freemium password manager that stores encrypted passwords online. The standard version of LastPass comes with a web interface, but also includes plugins for various web browsers and apps for many smartphones.
With lots of tools that you are using to make your business run, a password manager is an answer not to forget single credentials you’ve used on that software.
Trello is a simple productivity platform that adapts to your team’s workflow. It’s set up ideally for a Kanban productivity system (“kanban” means signboard or billboard in Japanese) which allows you to move through a series of phases with explicit actions at each step. Trello is a collaboration tool that organizes your projects into boards.
By utilizing these FREE Inbound Marketing Tools, selling your products and services will now be more convenient, efficient, and effective. Take advantage of these while it’s free and earn more than what you deserve.
PS: Need a tool to promote a webinar ? Discover the best practices to create and promote a webinar.